Book Market Outlook -- El-hi, Potter Hold Keys To Success

A third element is the inventory management service offered at its Harrisonburg, VA, plant. "This is an offering that came out of work we did with a number of publishers," he reveals. "We better understand their total supply chain cost challenges and really focus on what we can do to help them reduce their inventory and handling costs associated with obsolescence of product, particularly those that don't turn a great deal. We have implemented an integrated, digital printing line (for short runs) to address the challenges our customers face."