Book Market Outlook -- El-hi, Potter Hold Keys To Success

Field also hopes that an improved economy will enable end users—schools and institutions—to have access to requisite funding in 2003.

"The second step is up to the information providers, both publishers and printers, to provide timely, high-quality products tailored to meet end user needs," he says. "Today, that also means dealing with multiple media formats such as print and electronic. It also means having the information when end users want it, at the least possible cost. As an industry, we need to look to new business models that will allow us to deliver on these needs and grow the market."