Edwards Brothers Malloy: Making Change Their Friend

The move toward digital printing is unmistakable. "Our perspective is that the future of our business is being able to help publishers manage their supply chain and, to do that, we need to be able to print anywhere from one to 100,000 copies—mainly one to 1,000—quickly and cost-effectively," notes Joe Upton, vice president of sales and marketing. "These equipment investments were made with that in mind. Whether its print-on-demand (POD) output or an inventory replenishment model, it's really targeted to working with publishers as a partner and managing their supply chain."