Malloy Reaps Benefits From the ‘Oprah Effect’ —Michelson

Oprah's Book Club segment on her talk show—which recommends new books and classics, in addition to some obscure titles—has often created best-sellers. Such was the case with "The Book of Awakening" by Mark Nepo, which rose to the top of the best-seller list after being selected last fall as one of "Oprah's Ultimate Favorite Things" for the holidays. Written in 2000, the 448-page imprint is owned by publisher Red Wheel/Weiser. Ann Arbor, MI-based Malloy Inc. has done all of the printings of the soft-cover book that, up until Winfrey's selection, had amounted to 50,000 copies.