Malloy Reaps Benefits From the ‘Oprah Effect’ —Michelson

Upon learning the good news, Red Wheel/Weiser execs were excited, but also concerned about printing a large inventory of a 10-year-old, backlist title on speculation that the publicity would reinvigorate sales. So, they inquired about the book printer's flexibility to ramp up production if sales really did take off. That's where Malloy's "Title Support Services" option came into play, which allows publishers to maintain lower inventory levels due to Malloy's guarantee of expedited deliveries for reprints and new titles.