Malloy Reaps Benefits From the ‘Oprah Effect’ —Michelson

Bill Upton, Malloy president, notes that copies of the best-seller list with "The Book of Awakening" listed at the top were posted throughout the plant. Having now produced 160,000 copies in seven printings since mid-October, "No one is ready to cry uncle yet about working overtime," he says. "In fact, the level of enthusiasm has ratcheted up with each additional order. It's been like going to a concert and hearing the crowd cheer louder and louder with each encore that the band performs."