Book Printing--Mixed Results, Mixed Future

The introduction and success of new retail outlets for books, from the growing number of franchised superstores to on-line bookstores, is helping to satiate the public's appetite and, in the process, bring more business to manufacturers, notes Terry French, marketing manager for Courier Corp., based in North Chelmsford, MA. On-line bookstores, which have flourished over the last five years by offering millions of titles for sale, has helped the "readily available" product line grow roughly a thousand-fold.