Book Printing--Passing Grade

A specialist in book components, Phoenix Color recently opened its first book plant in New Jersey, where it prints juvenile books. An issue the company faces is competition from its Asian counterparts.

"One area we're most concerned with is (getting customers) to understand the real cost of doing business in Asia," von der Lieth says. "If the publishing community looks at the entire cost—freight, inventory cost and time it takes to get product back from Asia—it looks better to do work domestically."