Book Printing Outlook : E-Readers Equal E-rosion?

"We'll have the opportunity to say 'yes' a lot more in 2011 than we have in the past," he notes. "Publishers want to assign a program of titles for us to manage throughout their lives. Maybe we're producing 300 or 500 preproduction copies of a book for them to use for seeding the market. Once the title becomes accepted, we can produce 20,000 in an offset run, then go back to producing it digitally in the twilight years."