Book Printing Outlook : E-Readers Equal E-rosion?

Education's Niche

Another printer that addresses the educational market—both el-hi and higher education—is Malloy Inc., of Ann Arbor, MI. Higher ed yielded high-single-digit growth, notes Malloy President Bill Upton, with el-hi in the low-single range. Trade, which represents the largest share of his company's business, kept a steady pace in 2010, and Upton saw a trend toward more frequent printings of lower-count runs.