Book Printing Outlook : E-Readers Equal E-rosion?

Upton also reports that Malloy plans to replace a casing-in line for hardcover books to coincide with its digital short-run offerings. Malloy can produce case-bound runs with as few as 100 copies; 24 for softcover.

Despite the economy, consumers are still snapping up printed books, notes Brian Freschi, president of retail inserts, books, directories and Canada operations for Quad/Graphics of Sussex, WI. He points to AAP data that say traditional sales in 2010 are up compared to the previous year, and Freschi confirms that has been Quad/Graphics' experience, as well. He expected the final numbers for the second half of 2010 to be buffered by continuing strength in best-selling trade titles, along with a strong showing by educational book products. Quad/Graphics also competes in the religious, reference and B-to-B markets.