Book Printing Outlook : E-Readers Equal E-rosion?
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Erik Cagle
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As for 2011, Lane believes the economy will drive purchasing behaviors on both the consumer and educational fronts. "Overall, promotional book coverage will effectively improve book sales," he predicts. "The el-hi segment will be dependent on funding from the states, while many analysts expect that the college segment will be stable. We are ready to meet the customization and variable quantity needs by utilizing our digital print platform." PI
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Erik Cagle
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