Book Printing Outlook : E-Readers Equal E-rosion?

The 2010 campaign was also marked by aggressive platform augmentation at Courier. It invested in two new HP T300 inkjet digital web presses, which were tested and adapted for the book market, for its headquarters location. The result, according to Tobin, is the best of both worlds: offset-quality printing to go with the economical advantage of short-run capabilities. The T300s were about 18 months in the making for Courier and, to Tobin, the acquisition made good economic sense for both the printer and its publisher clients. And, since Courier also has a publishing arm, the benefits were crystal clear.