Bookmasters Adds Color InkJet Printing with Océ JetStream Press

The quality of the Océ JetStream rivals toner-based and offset printing, but is more affordable for short runs and POD. The popularity of POD and SRDP is rising because it allows publishers to minimize return risk; cut inventory financing, obsolescence, and storage costs; save on freight and handling; and get books to market faster. By producing these savings, along with the lower unit print costs, Bookmasters’ inkjet solution raises the crossover point of digital vs. offset to the 2,000 to 4,000 unit range, a very attractive alternative for trade and scientific, technical and medical (STM) publishers.