BOOKS - Textbooks Lead the Way

Digitization is what moves on-demand printing, but Mead cautions that the larger companies may not be able to benefit from on-demand in the way that a smaller company might.

"On-demand is growing steadily, but tends to impact the short-run areas of the business," Mead notes. "It has great promise for the future in many markets, and the technology is steadily improving. We have invested significantly in this capability, but it has some limitations at the present in Banta's typical book markets."