BOOKS - Textbooks Lead the Way

"With all the consolidation that is going on in publishing, that can create a challenge because there are fewer doors to knock on," Tobin says. "But it can create a real opportunity to build relationships that can result in winning a substantial amount of share from these publishers. There's been a tremendous growth in specialized niche publishers over the last 10 years. Those are people with whom you can build very loyal relationships, people who will be looking to their book manufacturers for total, one-stop shopping."