PERSONAL bests

Each proposal is unique in terms of its content and appearance. Data selection and customization rules set up in the DOD determine the choice of text and graphics (including charts and graphs) for the variable content areas. The design of graphics and charts can vary based on fund selection and other para-meters. MFS believes it is critically important for the text and supporting graphics to be tailored to the pitch an adviser is delivering to a specific client, since generic, canned information would not be as persuasive.