PERSONAL bests

Within just a few months of its rollout, the volume of requested proposals had already increased by more than 58 percent. Volume jumped 300 percent in about a year’s time. This effort contributed to MFS’s projected tripling of its sales volume to $3 billion in 2006.

Even with the increased kit production, MFS has been able to cut its costs. The program allowed it to reallocate three staff positions and reduce its printing and shipping costs for marketing collateral, resulting in an estimated total annual savings of $350,000.