PERSONAL bests

A case in point is the solution used by MFS Investment Management to produce customized 401(k) sales proposals. The financial services company sought a more efficient and effective way to quickly fill proposal requests from the more than 100,000 financial investment advisers that offer its products. Working with Bowne Enterprise Solutions (now Bowne Marketing & Business Communications), it has converted from a completely manual fulfillment process to automated production of 30 to 50 customized packets on a daily basis.