BR Printers Release Its 'State of Print' Series for Book Publishers
We are thrilled to present the latest insights from BR Printers’ ongoing series, “The State of Print.” This edition brings together two critical aspects of the printing industry: the advantages of domestic printing with enhanced turnaround times and the significance of capacity and redundancy for book publishers. As the publishing landscape evolves, we explore how BR Printers leads the way with cutting-edge solutions to ensure a seamless book publishing experience for our valued clients.
Leveraging Domestic Printing and Enhanced Turnaround Times
In this section, we focus on the benefits of domestic printing over overseas book printing. Susan Ginch, East Coast VP of Sales at NGS, shares her expertise on how publishers are making informed decisions to prioritize domestic printers.
A Look at Domestic & Overseas Book Printing
Publishers are constantly teetering between overseas book printing and printing in the United States. With market shifts in price and demand, many publishers are sticking with their trusted domestic printers, but why? What are the benefits of printing in the United States?
One of the primary factors driving publishers to choose domestic printers are scheduling concerns. Susan Ginch, East Coast VP of Sales at NGS, who works closely with some of the top publishers in the United States has observed that “while production turnaround times may be similar for US and overseas suppliers, the transit time from China can add up to two months to the overall schedule.” In addition to scheduling efficiency, many publishers turn to American printers who may have lower transportation costs than overseas providers and a low-risk supply chain. Personal preference for sustainability, political reasons, and patriotism may also impact a publisher’s decision to print in the United States.
Exploring Enhanced Turnaround Times
United States print manufactures know that turnaround times are important for their publishing clients. Susan Ginch explains that “production delays can impact a publisher’s bottom line in the form of lost sales. Our publishing clients need to be assured that they will get their publications to market on time, even when unexpected problems arise. BR’s many layers of redundancy, allow us to be nimble and offer alternative solutions as needed. BR offers publishers the invaluable benefit of risk reduction with a targeted strategy of building equipment redundancy into our expanding brand.”
The Value of Capacity and Redundancy for Publishers
We delve into a conversation with Andrew Gall, Account Executive at BR Printers, to explore the significance of capacity and redundancy for book publishers.
The Capacity Advantage: Leading the Way in a Rapidly Evolving Industry
BR Printers has established itself as a trailblazer in the United States by embracing both traditional offset printing and cutting-edge digital printing technologies. Over the past three years, we have achieved significant advancements, effectively doubling our offset and digital printing capacity. This growth has provided us with firsthand insights into the direct correlation between capacity and turnaround times.
According to Gall, “Over the last decade, the printing industry has seen a digital printing revolution that has complimented traditional printing methods. A vast effort of educating clients by printers, OEMs, and paper companies helped transform certain printing verticals by utilizing digital inkjet and toner printing methods. BR has been unique as we started in the digital printing space and have expanded into the offset space. Managing offset and digital production environments often involves different workflows and systems. BR has been able to combine best practices from both manufacturing platforms which has enabled a unique flexibility to our production offerings. By doubling our capacity, we have been able to truly provide nimble execution of projects or programs of large or small scope in desired timeframes.”
The Value of Redundancy for Publishers
Redundancy serves as the foundation for a reliable printing partnership between publishers and book printers. When discussing the importance of redundancy for publishers printing, Gall explains, “as in many manufacturing environments, unexpected challenges will arise, and contingency plans must be executed to avoid failure of expectations. BR has created a network of mirrored facilities that allow us to move work seamlessly when a crucial pivot is needed in manufacturing. In a world full of problems, having a reliable partner that can offer solutions before a major issue has erupted is invaluable. BR Prides itself as being an integral part of our customers’ supply chains and having manufacturing redundancy is an insurance policy many providers cannot offer.”
Transforming the Book Client Experience through Enhanced Redundancy
In 2023 alone, BR Printers has made numerous pivotal equipment additions. Reflecting on the recent improvements in redundancy at BR Printers, Gall shares, “BR has invested heavily over the last few years in expanding our infrastructure and team to support the growth of our network. Every minute in manufacturing is crucial, and our recent investments in proprietary systems and efficient practices has built the path for a smooth customer experience. We now have multiple of the same presses and finishing equipment in various facilities in the country. The added investments have not only improved turnaround times but have allowed us to support products and offerings that a normal book manufacturer may not offer. We have been able to understand our customer’s challenges intimately and create a supply chain resource that focuses on company-specific deliverables. This ultimately allows our customers to reduce managing a sea of variables that could derail operations and sales.”
In today’s dynamic book publishing landscape, efficient printing solutions are crucial for successful collaborations and exceptional literary creations. By embracing both domestic printing with enhanced turnaround times and the advantages of capacity and redundancy, BR Printers offers publishers a streamlined book publishing experience. As the demand for high-quality books continues to grow, our dedication to innovation and customer satisfaction remains unwavering. We look forward to continuing to be a reliable partner for all publishing needs.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
