Farquharson/Tedesco on Business Development: Summer Course About Branding
Let's be honest, "printer" sounds like a commodity. It sounds like something that does something, not something that helps someone. As a standalone term, "printer" is inadequate to describe most printers today.
Marketing Services Provider: More and more printers are calling themselves MSPs. During the past few years folks in our industry have debated whether this label goes too far. Are printers calling themselves MSPs in part because they're looking to downplay—or obscure completely—their core printer identities?
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
