Farquharson/Tedesco on Business Development: Summer Course About Branding
Calling yourself an MSP may confuse customers. Long-time customers who still think of you primarily as a printer may wonder whether you even offer printing anymore. It's certainly not clear from the MSP label. And new prospects may assume that you offer a wider variety of marketing services than you actually do. Once created, these perceptions—like other customer perceptions of your brand—may be difficult to change.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
