Farquharson/Tedesco on Business Development: Summer Course About Branding

Media Solutions Provider: This label relates more closely to printing than "marketing services provider," yet it doesn't pigeonhole your business. Print is a medium, and most of the services printers are diversifying into involve media in one way or another. "Media solutions provider," then, creates a logical bridge between the printing part of your business and everything else, a bridge that "marketing services provider" does not create. The "media solutions provider" label is not perfect either—you could argue that it sounds like a company that makes DVDs and Blu-Rays—but it does a decent job splitting the difference between what printers have done, what they do now and what they aspire to do. It's specific, yet flexible.