Farquharson/Tedesco on Business Development: Summer Course About Branding
There's no one-size-fits-all label for printers. To answer the question "what do I call myself," be honest about your company's strengths. If marketing is truly a core competency, perhaps the MSP label fits. If you're a printer looking to diversify, an ambitious label like media solutions provider is OK. Just make sure you're going in the right direction—and that you don't leave your loyal print-only customers behind.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
