Farquharson/Tedesco on Business Development: Summer Course About Branding
Today, we will cover everything from branding fundamentals to the advanced thinking required to properly brand your printing company in 2013. Let's get started.
Before we dive into the more complicated branding stuff, let's quickly go over some best practices.
Build Powerful Brand Attributes: If your company "died," what three words or phrases would you put on its tombstone? These are your brand attributes. When coming up with these attributes, be brutally honest with yourself about what are actually your company's strengths, and what's just wishful thinking. Avoid self-congratulatory terms like "market leader" and "historic business." Select attributes that matter to your customers, like "customer-oriented" and "always reliable."
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
