Farquharson/Tedesco on Business Development: Summer Course About Branding
Branding 201
The above branding tips are useful, but they don't account for the most important aspect of your brand: how your customers perceive it.
You can build an awesome brand, but you can't make your customers buy into it. You can talk all day about being the "reliable" brand, but you can't guarantee that customers will actually associate your brand with reliability.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
