Farquharson/Tedesco on Business Development: Summer Course About Branding
This useful exercise can help you identify issues or inconsistencies with your brand. Are you the "innovative" brand, but "traditional" came to mind first for many customers? Perhaps your Website does a poor job communicating your forward-thinking mentality.
To close the gap between your brand identity and how customers perceive you, focus on delivering stronger, more memorable brand impressions. Keep your branded communications short and compelling, and make sure every one answers the question "why should my customers care?"
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
