Farquharson/Tedesco on Business Development: Summer Course About Branding
No matter how hard you work to convince every customer you're A, some will always think you're B or C. That's OK. Focus on what you can control—your own branding activities.
Branding 301
Ironically, our most advanced branding course involves trying to answer the most basic of questions. In 2013, what does a printer call itself?
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
