Farquharson/Tedesco on Business Development: Summer Course About Branding
Seems like an easy question. Is it? The printing marketplace has changed and, today, customers rely on us for much more than printing ink on paper. Today, printing businesses offer everything from fulfillment and supply-chain management to interactive cross-media solutions.
When is a printer no longer a printer? If marketing services account for 30 percent of your business, can you call yourself a marketing services provider? How would branding yourself with such a "non-printer" label impact how customers view you?
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
