Farquharson/Tedesco on Business Development: Summer Course About Branding
Let's look closer at a few possible labels for today's printer.
Printer: The traditional label sells most of us short. Even the rare printer that's still 100 percent ink-and-paper services offers many things (problem solving, reliability) that "printer" doesn't connote. For the many printers that do much more than print, this label is even less accurate.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
