Braund Supergraving Just Invested in Web-To-Print. Now What?

Braund Supergraving specializes in corporate printing for businesses across North America. Utilizing web-to-print solutions for many years, VP of Sales and Marketing Frank Augurusa had expressed that he didn’t want to tie up human resources in the company’s shop to manage their web-to-print system any longer.

Braund was in possession of a dated proprietary system that was consuming a lot of HR time to create templates and program within a browser-based ordering system.  Too much time was expended in supporting their proprietary application and distracted their work force from focusing on elements they do best — designing and printing production.

By going with Racad Tech’s (Booth 2610) Web to Print Cloud technology (W2P Cloud), powered by Go ePower, Augurusa decided to utilize Racad’s professional services and reliable technology. Racad was responsible for creating storefronts and products so Augurusa and his team could focus exclusively on sales and print fulfillment. Racad’s W2P Cloud served as a product catalogue, billing, invoicing, payment gateway, shipping and management system.

By utilizing Racad’s professional services alongside W2P Cloud, powered by Go ePower, the barriers of web-to-print utilization were virtually eliminated.

Results

The W2P Cloud system, powered by Racad’s Go ePower, licensing was provided affordably as Braund Supergraving scaled up its usage. Cost of production to manage the web-to-print system was also lowered drastically, eliminating the need to hire more HR, and allowing existing HR to focus their attention somewhere other than having to learn or use the system.

Gains in less than one year:

• $25,000 saved in HR salaries
• 23 new companies added
• 1,139 new users added
• More than 250 new products added
• More than 1,800 new online orders
• More than 3,620 new printing jobs