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No Magic Solution
Forget this Net Profit nonsense in the Ratios Studies and whether you're a public or private company, and that your lazy brother-in-law is on the payroll. At the Value Added level what difference does it make, anyway? Is this a magic solution? No way. It's a benchmark. Only a benchmark. We need decision support. That's what we're looking for in numbers. Just a bit of cold comfort for pricing. The PIA Ratios Studies provide an unexpected, unintended, benefit. Good stuff.
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