The Barnhart Group — Trumpeting Family Business
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Erik Cagle
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Incredibly, the company has just 18 full-time employees. Barnhart gets the maximum value out of his force (“we’re small, but mighty”) by offering design-to-destination capabilities. The single-source mantra keeps customers under one roof, and coming back.
“We won’t take a client who just wants the marketing agency to design a Website,” Barnhart says. “We want everything—printing, mailing, Websites, commercial photography. I’m not going to tie up our graphic artists, who are laying out catalogs that generate $70,000 apiece, for a $6,000 Website.”
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Erik Cagle
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