BRIDGING DIGITAL AND OFFSET — SERVING TWO MASTERS

Just how much the quality gap has closed is an open question.

“Digital quality is fast approaching offset quality, even in color,” Hegwood contends. “In most cases, not all, it is sufficient to meet the needs of our clients.”

To underscore digital’s advancement in quality, consider that Foxfire uses both technologies to produce signage kits for a large retailer. Three actually; certain aspects are produced offset, digitally and via silk screen.