BRIDGING DIGITAL AND OFFSET — SERVING TWO MASTERS

“We put it together in one kit, and the colors are all very close,” Ferretti says. “It’s three different printing technologies, on three different substrates, and we can get the color pretty close on all three.”

Grossman believes digital has reached an “acceptable” quality level for about 50 percent of commercial work. The more sophisticated shops that are truly employing color management processes, he adds, can bridge that gap even more.