BRIDGING DIGITAL AND OFFSET — SERVING TWO MASTERS

“However, if you want a truly magnificent reproduction that’s going to jump off the page and be high impact, you’re not going to get that digitally,” Grossman says. “For that 20 percent of the high-end commercial sector, digital is still a long way off.”

To be fair, it isn’t stunning quality color that has everyone clamoring for digital output. The era of one-to-one marketing and data manipulation have catapulted personalization into the foreground of variable data digital printing.