BRIDGING DIGITAL AND OFFSET — SERVING TWO MASTERS

But will there ever come a day when digital becomes more viable on long runs, when color matching and quality graduate to a level accepted universally? Perhaps some day, but not all that soon.

“Overall, I feel offset is losing ground to digital, but it’s going to take quite a few years before one gives way to the other,” Ferretti says. “You’ve got to look pretty deep into the future to say that litho will go away 100 percent.”