BRIDGING DIGITAL AND OFFSET — SERVING TWO MASTERS

With some jobs incorporating offset and digitally printed pieces, Newark, DE-based Foxfire Printing and Packaging CEO John Ferretti feels it is important for the sales staff to be well versed on both technologies.

There are numerous variables that help determine which sales arrangement works best for a given printer, such as size of the printing company, markets and regions served, etc. But most would agree that support from a shop’s IT and Internet services departments is critical, points out Brent Hegwood, president and COO of CCI in Hartland, WI.