BRIDGING DIGITAL AND OFFSET — SERVING TWO MASTERS

While the print buyer or the salesperson may feel he/she is best qualified to determine what type of job necessitates which output device, ultimately the job itself knows. Just ask it some simple questions, says Roy Grossman, president and CEO of Sandy Alexander in Clifton, NJ:

* What is the turn time? If a rush job of short length comes in, then it’s best to run it digital. If it’s needed a month from now, book the big horse.