BRIDGING DIGITAL AND OFFSET — SERVING TWO MASTERS

* Is there a high level of personalization involved? If the answer is yes, then the solution is variable data digital printing. Mass amounts of data manipulation plays right into the hands of the digital realm.

Not Always Competing

Not everyone views the two technologies as competing services as much as complementary spokes in the hub of the machine of complete multimedia solutions. Commercial Communications (CCI), of Hartland, WI, generates 66 percent of its revenues through the support of supply chain management needs for national manufacturers, including Rockwell, John Deere and Kohler. Print, notes Brent Hegwood, CCI president and COO, is only one aspect in an information distribution process.