Graph Expo Goes Green —Morgan

The motives behind the sustainability programs are sometimes very altruistic. Not every buying company uses sustainability as a flag-waving attempt to get more business by good public relations.

For example, a well-known mega clothing retailer comes to mind. The print buyer responsible for its catalog recently contacted me about the retailer’s efforts toward sustainability and the challenges it faces. The company has made excellent progress, even though the publication world faces tougher issues because of the longer press runs and the limited Forest Stewardship Council-certified papers available. Despite meeting its environmental goals, it has not leveraged that success. In fact, the retailer asked not to be identified, stating that it likes to keep a low profile.