Digital Printing: A Bright Future for Books
Q. Are you doing new trade releases digitally or doing backlist for trade?
A. We mainly do digital printing for the backlist. Just to give you a rough idea in terms of our print runs, we now do more print jobs digitally for the trade market than with the traditional analog technology. In terms of volume, that’s completely different. Up to now, we print roughly 20% of the trade volumes with digital and 80% with traditional offset technology.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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