Digital Printing: A Bright Future for Books
Q. What are some of the opportunities digital printing opens up for Hachette?
A. The main opportunity that we have with digital technology, including inkjet, is that we are now able to drastically reduce the print runs and to print only what we need. This is really the main advantage for us. We can reduce the runs; we can reduce the inventory; we can increase the cash. That’s a great opportunity for us.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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