Digital Printing: A Bright Future for Books

Q. What are the barriers to more widespread adoption of digital printing at Hachette Livre?

A. What we expect for the future is that we can also use digital technology for four-color books. But up to now we can do that only for very short print runs, due to the fact that unit costs are still too high with inkjet. We expect in the future, thanks to volumes increases and technology development, that we will be able to move more volumes to inkjet for the four-color business.