Digital Printing: A Bright Future for Books
Q. What are some of the challenges to more fully adopting digital book printing?
A. There are two different ways to fully adopt digital. We can adopt digital as an alternate to offset printing. That’s just a matter of expanding our digital printing program so that, as titles that are eligible come up, we can move them to the digital platform. But we also need to be nimble enough with our vendors and with ourselves to go in and out of digital. It may go from offset to digital. Or if the author dies, for instance, we may want to do an offset printing [run], so we have to be nimble enough to go back. That’s one part of digital printing.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
