Digital Printing: A Bright Future for Books
Q. What challenges do you see the industry still facing in terms of adopting digital printing?
A. I would say the education of the other functional areas within a publishing house. We in manufacturing understand that it’s in many cases better to print a smaller quantity of books, not to store that larger quantity of books, and print closer to the demand. On the other hand, you still have folks that are comparing the unit costs. The book, printed digitally, will be more expensive, but you are saving in other areas of the supply chain. That’s a challenge for folks like me who are in the manufacturing sourcing area who understand it.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
