Digital Printing: A Bright Future for Books
Q. How do you see digital book printing evolving in the industry over the next three years?
A. I think the path is there. It’s going to continue to grow. It’s going to enable publishers to achieve both the customization that they want to achieve and also that low inventory position. The challenge internally is significant, getting folks outside of manufacturing and sourcing to understand the benefit. Hopefully the benefits will advance at a faster rate to help tell the other parties about this story.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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