Budweiser Introducing Bowtie-shaped Can on May 6

"We explored various shapes that would be distinguishable in the marketplace, but also viable from an engineering standpoint," McGauley said. "Aluminum can be stretched only about 10 percent without fracturing, which requires that the angles of the bowtie be very precise."

An initial run of more than 10 million bowtie cans were produced in Newburgh through March 31 for the spring introduction. An additional eight million cans are scheduled to be produced this month.