Budweiser Introducing Bowtie-shaped Can on May 6

Due to the can's slimmer middle and sleek design, it holds 11.3 ounces of beer and has about 137 calories, approximately 8.5 fewer calories than a traditional 12-ounce can of Budweiser.

"This can is certainly a conversation starter: eye-catching, easy-to-grip, trendy and—according to our research—very appealing to young adults," McGauley said. "It's a beer can like no other."