Budweiser Introducing Bowtie-shaped Can on May 6

The Budweiser bowtie can is a natural progression from the new packaging introduced in 2011 that emphasized the iconic bowtie, a symbol that first appeared in a national advertising campaign for Budweiser in 1956.

The bowtie can is another example of how Budweiser continues to innovate, evolve and attract a new generation of beer drinkers. "It builds on the success of Budweiser Black Crown, the crowd-sourced fan favorite introduced earlier this year," McGauley noted.